Seminars

Our seminars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr Elizabeth Ineson, Visiting Research Fellow, Manchester Metropolitan University and Dr Kateryna Fedosova, Odesa National University of Technology

Niche Tourism

Date: December 4th and 6th

Location: Virtual Seminar: Ukraine

The seminar consisted of two sessions held on December 4th and 6th - Niche Tourism Part I and II, highlighting emerging trends and opportunities in niche tourism.  The sessions featured engaging case studies, including an especially well-received example of a research project on consumer preferences in the beer industry.  This case effectively demonstrated the practical application of niche tourism strategies.  The interactive format of the seminar combined theoretical insights and real-world examples with break-out sessions designed to encourage active engagement through group discussions and practical problem-solving exercises.

Strategy

Strategic Planning in Hospitality and Tourism

Date: November 27 th and 29th

Location: Virtual Seminar: Ukraine

The seminar on November 27 focused on the fundamentals of strategic planning and why strategies are essential for business success and how organisations can approach strategic decision-making.  Discussions included identifying strategic goals, understanding market demands and leveraging resources effectively.  On November 29 the seminar explored the implementation of strategic plans, covering toics such as action planning, monitoring progress, and measuring success.  The importance of adaptive strategies in a rapdily changing industry were highlighted and methods for ensuring sustainable growth presented.

Academic Writing for Publication in Hospitality and Tourism

Date: November 15th

Location: Virtual seminar: Ukraine

The seminar explored the essential aspects of modern academic research and writing, including techniques for identifying reputable journals and evaluating their impact factors, gaining insights into current methodologies relevant to the hospitality and tourism sectors and discovering the transformative role of aritifical intelligence in academic work.  Through practical demonstrations, participants learned how AI tools can enhance writing, streamline data analysis and support teaching effectiveness, offering innovative solutions for researchers and educators alike.  Real life examples of AI applications, showcasing their potential to revolutionise research and education in hospitality and tourism were presented.

Sustainable Practices for Smart Destinations & Event Governance

Date: October 28th-29th

Location: Albania

The seminars covered topics on sustainable practices for smart destinations and effective event governance, as well as smart tourism and hospitality aimed at improving profitability and efficiency.  On October 28th the presenter emphasised the importance of integrating sustainability into tourism and event management whilst the presenter on October 29th focused on practical strategies for smart hospitality management.  The sessions included group activities and discusions which fostered interaction and practical applicaton of the knowledge gained.

Functional Language Skills for a Successful Restaurant Manager + Workshop

Date: October 18th

Location: Hybrid Seminar: Czech Republic

Seminar focused on restaurant managers, addressing communication strategies with customers, staff, and suppliers through interactive workshops.

Functional Language Skills for a Successful Gastronomy Manager + Workshop

Date: October 17th

Location: Hybrid Seminar: Czech Republic

The Seminar covered communication skills for gastronomy managers, focusing on enhancing daily operations, customer interactions and team management.  Practical examples and role-playing exercises helped participants apply these skills.

Niche and Special Interest Tourism

Date: July 9th

Location: Virtual Seminar: Serbia

The seminar was in three segments, fousing on niche and special interest tourism delivering lectures on current trends in niche tourism, emphasising the growing importance of specialised travel experiences.

Trends in Brand Management

Date: July 8th

Location: Virtual Seminar: Serbia

The seminar was divided into three parts, each exploring different aspects of brand management in the hospitality sector.  The presentation covered the latest trends and practical case studies that illustrated real-world applications.

The Influence of Design and Presentation of Dishes in Restaurants

Date: June 28th

Location: Romania

Seminar held at the Unirea Hotel was dedicated to the influence of design and presentation of dishes in resaurants.  The seminar began with a discussion on trends in food design and menu engineering before moving to the hotel's restaurant kitchen for a practical culinary masterclass.

Marketing Trends in Restaurant Business and AI Revolution and Workshop

Date: June 27th

Location: Romania

The seminar included theory and practical case studies.  Discussions revolved around new marketing trends in the restaurant business and the integration of artificial intelligence (AI) in the hospitality sector.  After the theoritical part, participants engaged in a workshop where they could apply the discussed concepts using AI services.

Years