Seminars

Our seminars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr. Elizabeth Ineson (formerly of Manchester Metropolitan University; currently, Visiting Academic at MMU).

Food Tourism: Trends and Developments/Trends in Food Design/Hotel Operations, Tactics and Strategy (HOTS)

Date: June 5th and June 6th 2018

Location: Ukraine

Food Tourism: Trends and Developments: General trends and current developments in food tourism; Slow food - the contribution of local and specialised products to sustainability.

Trends in Food Design: A practical culinary master class demonstrating innovative techniques for the design and preparation of restaurant dishes.

Hotel Operations, Tactics and Strategy (HOTS): HOTS can be used to develop the skills of students and hoteliers, for general business development (CPD), or to provide a platform for team-building and leadership training.  Delegates are introducted to HOTS which can enable decision-making to manage the revenue and operations of a hotel business for several years in a financially safe environment.


Industry Relevant Research and Experiential Learning/Risks and Responsibilities in Hospitality and Tourism

Date: May 9th and May 10th 2018

Location: Slovakia

Industry Relevant Research and Experiential Learning: Focus on industy relevant research, hospitality and tourism hot topics, current issues, future challenges and hotel and tourism industry data; Brainstorming training and research ideas and needs; Hands-on experience working with industry data; Industry relevant training programmes including exercises that help to apply training content. 

Risks and Responsibilities in Hospitality and Tourism: Exemplified through case studies, the seminar will examine travel related risks and responsibilities and risk management issues, referring to the International Organisation for Standardisation (ISO) and responsibilities to guests/visitors/employees and community/individual responsibilities.  Integrated risk management, ethics, harrassment and bullying will be considered alongside the global code of ethics, ethical principles and human trafficking.


Emerging Trends with a Focus on Food Tourism/Organisational Behaviour and Human Capital

Date: May 7th and May 8th 2018

Location: Romania

Emerging Trends with a Focus on Food Tourism: Economic developments; Employment; Impacts; Contribution to GDP; Expenditure; Forecasts; Global trends; Sharing economy; Consumers; Transport issues; Success factors; General trends and current developments in food tourism; Slow food - the contribution of local and specialised products to sustainability.

Organisational Behaviour and Human Capital: Definitions and current issues; Tacit knowledge; Social cognitive theory; Managerial competencies; Types of intelligence; Employee loyalty; Organisational citizenship behaviour; volunteers; Work/family conflict; Diversity management; Talent management.


Emerging Trends with a Focus on Food Tourism/Tourist Attractions, Events and MICE

Date: April 23rd and April 24th 2018

Location: Slovakia

Emerging Trends with a Focus on Food Tourism: Economic developments; Employment; Impacts; Contribution to GDP; Expenditure; Forecasts: Global trends: Sharing economy; Consumers; Transport issues; Success factors; General trends and current developments in food tourism; Slow food - the contribution of local and specialised products to sustainability.

Tourist Attractions, Events and MICE - Popular tourist attractions/cities; Marketing, attracting and managing visitors; Developing tourist attractions: success/failture; Events and festivals; Meetings, Incentives, Conferences and Exhibitions (MICE).


Trends in Food Tourism/Cultural Impacts on Hospitality and Tourism Management

Date: March 28th and March 29th 2018

Location: Bulgaria

Trends in Food Tourism: Food, restaurant and menu trends; Dietary needs; WRAP (Waste Reduction Action Plan); Allergies and allergens; Product labelling and cross contamination; Food standards; Slow Food; Innovation

Cultural Impacts on Hospitality and Tourism Management: Food and service culture; Cultural differences and values; Body language; Cultural tourism; Tolerance; Respect; Organisational culture; Corporate culture; Issues and ethics; Cultural differences and management


Tourist Attractions and Events/Events: Social and Economic Impacts

Date: March 26th and March 27th 2018

Location: Bulgaria

Tourist Attractions and Events: Popular tourist attractions/cities; Marketing, attracting and managing visitors; Developing tourist attractions: success/failure; Events and festivals.

Events: Social and Economic Impacts: The delegates will consider, discuss and evaluate the potential social and economic impacts of events based on case study examples from Bulgaria and other international locations.


Food Tourism: Trends and Developments

Date: September 15th 2017

Location: Serbia

General trends and current developments in food tourism and the contribution of local and specialised products to sustainability are examined and discussed.


Managing Food and Beverage Operations

Date: September 14th 2017

Location: Serbia

The seminar topics include: Managing food and beverage operations in terms of margins and productivity; health & safety procedures; employment practices and training; customer profiling; marketing & promotion; current trends; supplier and stakeholder group management; and IT tools.


Industry Relevant Research and Experiential Learning

Date: May 10th 2017

Location: Bosnia and Herzegovina

The seminar begins with a focus on industry relevant research then reviews hospitality and tourism hot topics, current issues and future challenges; it introduces various types of hotel and tourism industry data that are available for free of charge from the STR SHARE Center. Options to merge third party data such as survey results with performance data are explained and examples of industry relevant research from leading academics are demonstrated.  There is a brainstorming session where delegates can discuss their personal training and research ideas and needs. Ways to increase industry relevance including utilisation of student projects to provide hands-on experience working with industry data and options to personalise student projects are explained. Various industry relevant training programmes are reviewed including the application exercises that help to apply training content. Attendees participate in several sample activities. 


Food Tourism: Trends and Developments

Date: May 8th 2017

Location: Bosnia and Herzegovina 

The seminar includes: Food, restaurant, menu and dietary trends; food culture and society; WRAP (waste reduction action plan); allergies and allergens; product labelling and cross-contamination in kitchen/service areas; food standards; legal and safety issues; and innovative products.