Seminars

Our seminars are always delivered by specialists with knowledge of the latest practice, research and theories in the field. They play a crucial role in improving quality standards within the hospitality sector and creating new generations of professionals with the skills and knowledge to enjoy fulfilment and financial success within the industry.

We hold between 6 and 12  seminars annually in our target countries.

Our current seminar programme focuses on:

  • Business Culture
  • Business Ethics
  • Case Studies for Management of Education and Training
  • Culinary Art and International Guest Satisfaction
  • Destination Marketing focusing on local and specialised products
  • Food and Beverage Management
  • Merchandising and Upselling: Food and Beverage matching
  • Hotel Operations, Tactics and Strategy (HOTS)
  • Revenue Management in Hotels and Restaurants
  • Service Quality and Cultural Dimensions of Service Quality
  • Service Quality and Successful SMEs

Our seminar programme is coordinated by:

Dr. Elizabeth Ineson (formerly of Manchester Metropolitan University; currently, Visiting Academic at MMU).

Food Tourism: Trends and Developments

Date: September 15th 2017

Location: Serbia

General trends and current developments in food tourism and the contribution of local and specialised products to sustainability are examined and discussed.


Managing Food and Beverage Operations

Date: September 14th 2017

Location: Serbia

The seminar topics include: Managing food and beverage operations in terms of margins and productivity; health & safety procedures; employment practices and training; customer profiling; marketing & promotion; current trends; supplier and stakeholder group management; and IT tools.


Industry Relevant Research and Experiential Learning

Date: May 10th 2017

Location: Bosnia and Herzegovina

The seminar begins with a focus on industry relevant research then reviews hospitality and tourism hot topics, current issues and future challenges; it introduces various types of hotel and tourism industry data that are available for free of charge from the STR SHARE Center. Options to merge third party data such as survey results with performance data are explained and examples of industry relevant research from leading academics are demonstrated.  There is a brainstorming session where delegates can discuss their personal training and research ideas and needs. Ways to increase industry relevance including utilisation of student projects to provide hands-on experience working with industry data and options to personalise student projects are explained. Various industry relevant training programmes are reviewed including the application exercises that help to apply training content. Attendees participate in several sample activities. 


Food Tourism: Trends and Developments

Date: May 8th 2017

Location: Bosnia and Herzegovina 

The seminar includes: Food, restaurant, menu and dietary trends; food culture and society; WRAP (waste reduction action plan); allergies and allergens; product labelling and cross-contamination in kitchen/service areas; food standards; legal and safety issues; and innovative products.


Management and Marketing of Visitor Attractions in Practice

Date: April 6th and April 7th 2017

Location: Montenegro

Management and Marketing of Visitor Attractions: The role of visitor attractions in tourism, the visitor attraction product, the visitor attraction market and the marketing concept of visitor attractions are examined and discussed using  local and national examples.

Management of Visitor Attractions in Practice: The focus is on human capital management; organisational, cultural and legislative issues; ethical challenges; managing quality and change; and planning for the future using international examples.


Food Tourism: Trends and Developments

Date: March 23rd 2017

Location: Croatia

The seminar includes: General trends and current developments in food tourism; Slow food - the contribution of local and specialised products to sustainability.


Introduction to Benchmarking and Hotel Analytics

Date: March 22nd 2017

Location: Croatia

The seminar includes: Hotel Industry Analytical Foundations; Hotel Maths Fundamentals; Property Level Benchmarking; and Hotel Industry Reports.   Attendees learn foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry.  Benchmarking concepts and techniques are explained.  Participants learn how to "do the maths" and interpret the results, identifying areas of improvement for a hotel or market.  They practise analysing various types of hotel industry data and review the most poular types of industry reports.


Introduction to Benchmarking and Hotel Analytics

Date: March 21st 2017

Location: Slovenia

The seminar includes: Hotel Industry Analaytical Foundations: Hotel Maths Fundamentals; Property Level Benchmarking; and Hotel Industry Reports.  Attendees learn from foundational metrics, definitions, formulas and methodologies that are used by the hotel industry.  Benchmarking concepts and techniques are explained.  Participants learn how to "do the maths" and interpret the results, identifying areas of improvement for a hotel or market.  They practise analysing various types of hotel industry data and review the most popular types of industry reports.


Managing Tourist Attractions

Date: March 20th 2017

Location: Slovenia

The seminar considers and examines: the role of the manager and managerial competences; environmental factors and legislative issues; competitive strategies; organisational culture and staff satisfaction; technological, demographic and socio-economic impacts.


Trends and Current Developments in Hospitality and Tourism: Industrial and Educational Perspectives

Date: September 26th and 27th 2016

Location: Estonia

General Trends and and current developments in hospitality and tourism are exemplified, then more specific trends and developments in food tourism are highlighted.  Trends and current developments aimed at reducing the gap between education and industry: forecasts, challenges, threats and solutions are examined and debated by the delegates and six international representatives.